What is VALUE?

Let’s talk about VALUE. 

There’s a huge difference between the VALUE you have as a person, versus the VALUE you create for others in business. 

You are inherently, immutably, unalterably VALUABLE as a human, just exactly as you are. 

Just for being born. 

Just for being YOU. 

You don’t need to do anything, change anything, or create anything for anybody for you to be valuable. 

You just ARE VALUABLE. 

You are VALUABLE, and worthy, and entirely lovable. 

This is very different from the concept of CREATING VALUE in your business. 

When you want to make money in your business, you need to CREATE VALUE FOR OTHER PEOPLE, so they can pay you for it. 

This means – find out what they want, and if you can, give it to them, in exchange for money. 

This is the VALUE EXCHANGE. 

I give something valuable to you (in my case, coaching), and you give me something valuable in return (i.e. money). 

The person deciding whether something is valuable or not is the OTHER PERSON. (Not you). 

The easiest way to create value is to find out what people want, and give it to them. 

Marketing means creating value by giving people what they want, for FREE. 

Sales means creating value by giving people what they want, for MONEY. 

I recommend you put time and energy into GREAT MARKETING to demonstrate and prove that you can really help people, by giving them results from your free marketing. 

Then once people get results from your marketing, they will be even more interested in coming to a Sales call with you, to get even MORE help from you, in exchange for money. 

HIGHLY VALUABLE MARKETING = EASY, CONSISTENT SALES. 

If you want help creating highly valuable marketing, please reach out to me! Book a free consult call HERE.

This call will be the most valuable hour of your entire week - plus we'll have fun seeing if we're a good fit to work together!