How To Create A Sustainable Business

Wondering how to create a sustainable business?

First - remember, that you're the boss. 

Your Business. Your Rules.

This is a gentle reminder for you to create and run your business in a way that feels good for YOU.

Who says you need to do things the way you were taught?

Why do things the same way that everyone else does?

There is no 'RIGHT' way to run your business.

So give yourself FULL PERMISSION to do things in a way that feels good for YOU.

This week I spent a lot of client coaching sessions encouraging my clients to sign their own permission slips and do things the way they really wanted to (but thought that they 'shouldn't'.)

For example -

My client T thought she 'should' run her Masterclass as a live event - whereas a pre-recorded Masterclass will work better for her right now in this season of her life.

My client T (a different T!) thought that she 'needed to' drop her podcast on the same day every week - and this thought was creating a lot of pressure for her, in balancing this with family and work. By signing her own permission slip, she's able to give herself flexibility and create the podcast from feelings of ease, flow and fun.

My other client T (yet another T!) thought that she 'should' be posting on social media every single day, which was taking time away from her developing a high-value project that would create more clients in the long term. By dropping the 'shoulds', she is leaning into the way she wants to run her business.

(On a side note, I just realised I have 6 private coaching clients with names all starting with the letter T!)

For me personally, I'm looking at how to run my business in a way that doesn't involve spending 20 hours per week on Zoom calls (which I find triggers my migraines). So this year, I'll be creating online courses with optional coaching support via Voxer. It's not how I was taught, and it's not how I see others doing things - but I'm leaning into what feels GOOD to me whilst also providing exceptional support to my clients.

So whatever it is for you - sign your own permission slip and do business in a way that feels GOOD for you in this season of your life.

PS. And if you need help with this - I've got you. I help my clients market their business in THEIR way, so it feels authentic, aligned and truly like THEM.

Read more about marketing coaching with me HERE.